2016年6月14日火曜日


Matsumoto Fish Store in Adachi Market, CEO Mr. Kyoichi Matsumoto






Matsumoto Fish Store is located in Adachi Market, Tokyo. It is a store where sushi owners go to buy fish. That means they have the best quality and freshness.



Can you tell me the cooperate development?


We started our business in 1940s and I am the third generation. My grandfather was working under a fish market in Nihonbashi, Tokyo. Then he bought a land in Nishiarai, Tokyo since the fish market itself was moving there. He continuously worked as a broker and moved to Adachi market in Kitasenju.



 

What is the future of this store?


We have reasonable and fresh fish here. You can also see uncommon fish.

Sushi owners used to buy our fish which means our quality is high. Now there are more bar owners because of the trend of the times. Therefore, we try to provide a variety of fish. We accept detailed orders from store owners.



We try to purchase something that our customers want to buy.

For example, we buy some squids if that is the day sushi owner comes. Even Asakusa sushi owner comes to buy from us. In the morning, there are orders through email and telephone, and we follow their orders.






How can we pick the fresh fish?


Shiny fish is the sign of fresh fish. For sardines, rather firm and resilient ones are better when you hold them. For bonitos, fresh red color is important when you open it. Of course, keeping their bones with fish can keep it as fresh. Once you open and cut fish, it deteriorates quickly. So it would be better to consider the time to eat when you purchase fish.



What is the role of this store in Adachi Market?


We are very competitive to Tsukiji Market regarding the price and freshness and we also provide the same to the locals.



What do you think about the consumption of fish in Japan these days?


Most of people have an impression that fish is expensive, so we hope consumption will be increased.

There are customers who have a long relationship and they run their stores. If their businesses go well, they buy more fish. We hope more new owners visit us.

For the public customers, they do not know how to cut fish. If we have a time, we slice fish in filets like in a super market. 



What do you recommend for the foreigners?


They might be interested in shellfish rather than fish categories.

We sell them as sliced so please ask us anything!



How do you recommend to eat seasonal fish?


If they are fresh, please enjoy them as raw (sashimi).





What would you like to do in the future to expand more business?


Since Tsukiji market is moving to the new location, we are thinking about intruding new systems so that we can maintain freshness as long as possible in Adachi Market as well. For example, keeping this fridge 10 constantly, then we can keep fresh fish even in the middle of hot summer.

We are also considering to build a facility to attract foot traffic into the market.

Running service through internet with other brokers is another plan.



I got to see prospective customers constantly coming to the store in the early morning, I was able to feel a bustling market. They are very welcome to have public customers and can teach us about fish friendly. Please come and visit Matsumoto fish store in Adachi Market.





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